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今年美国人在哪些电商购物app上花的时间最多?

2017-10-17分享


人们下载的app数量可能越来越少了,但他们在每个下载app上花的时间却更多了——尤其是在购物类的app上。
根据app数据分析公司App Annie的最新数据显示,在美国,今年上半年,美国人花在亚马逊(Amazon)、Amazon Shopping、Wish、Etsy和Zulily这些Top 5电商购物app的时间比2016年上半年增长了44%。Amazon Shopping已经取代了常规的亚马逊app,Amazon这款app现在已经无法下载,但显然它仍被广泛使用。
花在沃尔玛、Cartwheel(Target)、Kohls(科尔士百货)、家得宝和Kroger等传统零售商app的时间在这一期间内增长了29%。事实上,自去年以来,美国人花在所有类型app的时间都增长了约17%,因为有更多人在app上花的时间越来越长了。
对于零售商来说,消费者在购物app上花的时间越多,花费的金钱也可能会更多。因此,让人们使用他们的app对企业来说至关重要。
美国消费者花在Top 5电商购物app的时间(今年到目前为止,142亿分钟)要多于花在Top 5传统零售商app的时间(25亿分钟)。
根据App Annie的数据显示,美国消费者对于这些电商app和传统零售商app的使用方式也有所不同:消费者倾向于在商店里或去商店的路上使用传统零售商的app,而当他们在家里或在工作时(连接着wifi时),人们更倾向于使用亚马逊等电商购物app。
App Annie的数据显示,在2017年上半年,购物app在全球的下载量同比增长了20%。平均而言,今年人们平均每个月里使用了2-4款购物app,而人均会使用30款app。(编译/雨果网 康杰炜)


The number of people who download app may be less and less, but they spend more time on each download app - especially on the shopping app. According to the latest data from app data analysis firms App Annie shows that in the United States, the first half of this year, Americans spend on Amazon (Amazon), Amazon Shopping, Wish, Etsy and Zulily these 5 Top app shopping time over the first half of 2016 increased by 44%. Amazon Shopping has replaced the conventional Amazon app, and Amazon, app, is now unable to download, but it is still widely used. In WAL-MART, Cartwheel (Target), Kohls (Kohls Department), home depot and Kroger traditional retailers such as app time increased by 29% in this period. In fact, since last year, Americans have spent about 17% of all types of app, because more and more people spend more and more time on app. For retailers, the more time consumers spend on shopping, the more money they spend on app. So it's important for the enterprise to let people use their app. American consumers spend 2 billion 500 million of their time on Top 5 electricity providers shopping (app so far this year, 14 billion 200 million minutes), more than the time spent on Top 5 traditional retailers (APP minutes). According to App Annie data show that U.S. consumers for the electricity supplier app and traditional retailers using app mode is also different: the way consumers tend to go to the store in the shop or the use of traditional retailers app, and when they are at home or at work (with WiFi), people are more inclined to use Amazon such as shopping app. App Annie data show that in the first half of 2017, shopping app downloads in the world grew by 20%. On average, this year people use 2-4 shopping app on average every month, while 30 app are used per person. (compile / Hugo net Kang Jie Wei)
 
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