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在运营中,什么是0度用户

2017-09-22分享
在运营中,什么是0度用户

0度用户我们可以认为是以放弃使用产品用户。

此时作为运营者,针对0度用户的激活并不能利用内容更新或者增加来刺激用户,原因是0度用户的对产品的属性已经发生改变,更多的属性是遗忘、没兴趣、达到目标难(所以放弃)。

此时就算你利用数据分析出用户的喜好,通过喜好内容激活用户,也不能把用户拉回来使用你的产品。遇到这个问题以后首先是分析属性和应对办法:

· 遗忘属性:用户在短期不使用产品的时候就会对产品产生遗忘。针对遗忘这个属性,小编个人认为,让用户想起你的产品最好的方式是打感情牌——因为遗忘是用户在不使用而产生的属性,但是对于用户来说,看到关键词和品牌,大部分用户都会想起曾经使用过。

· 没兴趣属性:用户在刚刚开始使用产品的时候是有兴趣的,要不然用户不会有使用产品的一个周期过程。所以,用户曾经的兴趣点也是现在激活用户的一个重要关键元素。

· 达到目标难而放弃:用户在达成等级(游戏)、装备(游戏)、积分兑换、获得福利等因为产品设置的过程比较难以实现,这个点在某种程度上算是硬伤。但是小编认为,也是很好达成的,往往这个问题出在目标很大、很远。在产品激活0度用户的时候,可以设置回归奖励,这个奖励可以是阶段型的奖励或者说要达成目标很难获取的奖励。


0 users, we can think is to give up the use of product users.
At this time as 0 degrees for operators, users cannot use the content of activated and updated or added to stimulate the user, the reason is that the 0 degree of user attributes of the product has changed, more attributes are forgotten, no interest, difficult to reach the goal (so give up).
At this point, even if you use the data to analyze the user's preferences, through the content of the user to activate, you can not pull the user back to use your product. After this problem, first of all, the analysis of attributes and countermeasures:
• forget properties: users forget products when they don't use them in the short run. To forget this property, Xiao Bian personally think that let users think of your product is the best way to play the emotional card because forgetting is the attribute of the user is not in use and produce, but for users, see the keywords and brands, most users will remember to use.
• no interest attributes: users are interested in just starting using the product, or users will not have a periodic process of using the product. Therefore, the user's interest point is now an important element to activate the user.
- achieve the target difficult and give up: the user level (game), equipment (game), redeem, obtain benefits because the process of product is more difficult to achieve, this point in some extent is flawed. But Xiao Bian believes that it is also very good to achieve, and often the problem lies in the goal of great, far away. When the product activates 0 degrees users, you can set back rewards, which can be stage rewards, or rewards that are difficult to achieve.
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